TA - DA MOMENTS In Online ReferenceIt seems that as reference librarians we are a bit cautious (ok major understatement) about the influx of electronic means we now use to interact with our patrons. Telephone reference, email reference postings, instant messaging! We have read about, rehearsed, endlessly practiced, and fine tuned the all-important reference interview. No closed ended questions, active listening, attention to body language-- all part of reading the cues. Now we are being asked to throw it all out the window and try to satisfy the information needs of many by reading a few randomly typed lines on the computer. Can it be done??? Many of my fellow students would answer "Yes, but not well." Librarians' statements include "It is OK for quick ready reference only", and " We suggest to all that they come into the library for more (detailed) information," "We really need to pull them into the library."
I personally have long felt that while it may not be what we are used to, it is absolutely necessary to reach patrons where they want to be reached. After all, perhaps the information seekers are truly more comfortable with the "pajama reference interview". Less intimidating, much anonymity, able to turn off the flow of information at any time! (Yes, you know sometimes we go too far!) The real question is--can we achieve any type of personalized service results in a digital situation? Because that
is what we are worried about, right? (Please tell me it is not just about numbers walking in the door, job security, or desk arrangement.)I have a problem with email--I often am too abrupt in my messages and fear that I come off aggressively. And, I read too much into other people's messages and get my insides in a knot over what I perceive as people's "undercurrent of meaning". So can this digital thing work? I was not sure until. . .
A sad moment came in a professional acquaintenance's life. Oddly I could feel it coming as the tone of her own posts changed and while everything appeared professionally normal, I could tell that a part of what I had come to know as her "electronic personality" was missing. I boldly made an inquiry that led us into several personal conversations, speaking of painful moments we were experiencing simultaneously. When it came time to offer condolences I was unsure of what could be said "digitally". But her response back to me will linger in my mind as a lesson. I repeat it with apologies for not asking permission, butI know she will realize what a few words can teach. She said "And thank you also for your compassion -- to think we were strangers in January and teaching with technology has contributed to a caring relationship."
Well,
of course -- it all boils down to how much we
care about the patron. Can we put a face on the digital inquiry? Can we not get ruffled by the speed of technology, and slow down enough to really "hear" them? Can we switch from reading body language to picking up digital nuances? I believe we can! I think we can establish the same relationships "online" that we can in the library setting, especially with regular patrons or students in an academic setting. Perhaps it will take a few extra lines of typing -- asking them to update us on their success or inviting them back for more questions. The same reassurances are appropriate (no, they are not bothering us) and the same courtesies need to be offered (they do not know our shift is ending). We also need to not pass judgment on why they are not coming into the physical building. The bottom line is we need to reach out and extend the same hand we would in person, we need to have just as much patience online, and we need to work on expanding our own comfort zones.
This was a TA-DA Moment for me!
The things you can learn when you least expect it!
Please--post in the blog comment section your tips for good service in online reference -- or challenging experiences you may have run across.
DON'T LOSE THESE LINKSRead: The Librarian is In and Online, Computers in Libraries 2003 @
http://www.infotoday.com/cilmag/oct03/west.shtml to see "lessons learned".
PSYCHIATRIC HELP: FREE FOR STUDENTS (Accepted & Dispensed)My funny moment came when a very challenging patron called me on the phone 5 minutes before closing this week. She has been restricted to 3 questions a day and they usually are questions that have many dead ends (celebrity phone #'s etc.). We do usually ask her to come in because we have a hard time undrstanding her on the phone. I felt my body tensing as I took the call,especially since she had asked for me by name. Her comment: "I thought I would just let you know it is too late for me to call today so I will have to call back tomorrow. I thought you might have missed me." Deep breath Sharon--time to check in at the free advice station for some meditation--or a good laugh!